Background
Ideas United is a creative studio and production company based in Atlanta, Georgia that delivers a broad range of work from film to experiences. Founded in 2001 on the belief that everyone has a story to tell, Ideas United partners with some of the most influential brands, nonprofits, and universities in the world. With an in-house team that leads a global collective, the studio provides its partners with work that is scalable, diverse, and uncommonly good. Together with its partners, Ideas United is changing the way stories are told.
Ideas United creates film festivals, content, live events, and other types of activations. With a range of expertise across disciplines, the company specializes in original and branded content creation, campaign development and execution, and in-person and virtual event production. Its diverse team of skilled experts tailor each work product to the partner's specific needs. The core team collaborates with a global community of creatives to deliver memorable, high-quality work that represents, engages, and inspires people from all walks of life.
"We don’t follow the old agency model. We’ve created our own."
Ideas United is a creative studio and production company based in Atlanta, Georgia.
Needs
While Ideas United had always maintained a strong track record of delighting its partners, the agency wanted better visibility into operational and financial metrics. That visibility would enable the leadership team to best position the agency for sustained future prosperity.
In seeking out a new Professional Services Automation (PSA) tool, the Ideas United team was looking to address these needs:
- Granular tracking of project operational data including time, expenses, and budget attainment.
- Better understanding of project performance and which types of projects were creating the best financial outcomes.
- Reliable forecasting of future business performance to inform strategic decisions related to growth.
Through addressing these needs, Ideas United would be able to better manage the business and prepare for future growth.
Impact
After undergoing a lengthy vendor selection process, Ideas United selected Ruddr as its new PSA platform and went live in late 2021. Over the years since switching to Ruddr, the Ideas United team has realized the following business benefits:
- Improved efficiency. With greater visibility into project and task assignments, there is less context switching.
- Enhanced collaboration. A central location for all project information, files, and metrics, better informs the project team and promotes strategic alignment.
- Maximized productivity. Through scheduling of future projects and tasks, team members can easily transition from one engagement to the next without downtime.
- Better analysis. Through Ruddr's extensive library of reports and dashboards, the team can quickly analyze the performance of the overall business or of specific projects.
"What Ruddr has allowed us to do is take an overall look at how efficient Ideas United can be."
Since migrating to Ruddr, Ideas United has been able to optimize business performance while maintaining its incredibly high quality standards. The team continues to find new ways to help its partners tell their stories and engage their audiences.
Learn more about Ideas United at www.ideasunited.com.
